Global Bot & LLM Traffic

Insights into the hidden ecosystem of AI agents, crawlers, scrapers, and other bots swarming across the web, as well as traffic driven from AI chat and search LLMs. This anonymized data comes from thousands of websites leveraging Dark Visitors.

Overview

Bot vs. Human Traffic

39%
Artificial agents (bots) make up 39% of all website visits

LLM Referral vs. Other Traffic

0.05%
0.05% of all human website visits are AI chat & search referrals

LLM Referral Click Rate (CTR)

2.12%
2.12% of all AI chat & search mention links were actually clicked

Crawlers & Scrapers

Traffic by Agent Type

AI Agent
AI Assistant
AI Data Scraper
AI Search Crawler
Archiver
Developer Helper
Fetcher
Headless Agent
Intelligence Gatherer
Scraper
Search Engine Crawler
Security Scanner
SEO Crawler
Uncategorized
Undocumented AI Agent

The overall volume of internet traffic coming from each agent type.

Top Originating Countries

United States
France
Russia
Germany
Canada
United Kingdom
Singapore
Finland
Australia
Netherlands
China
Italy
Spain
Ireland
Belgium
Sweden
Poland
Denmark
Latvia
Czechia

The countries that operate the most agents.

AI Agents

Time Spent Browsing

16 minutes
Average session duration

Pages Browsed

4.4
Average visits per session

Sessions from autonomous AI agents who intelligently navigate and interact with websites.

AI Chat & Search LLMs

Traffic by LLM Referrer

ChatGPT
Claude
Copilot
DeepSeek
Gemini
Meta AI
Mistral
Perplexity

The overall volume of internet traffic coming from each LLM referrer.

Top Mentioned Website Categories

Finance
Hobbies and Leisure
Computers and Electronics
Travel and Transportation
Games
People and Society
Beauty and Fitness
Autos and Vehicles
Health
Shopping
Law and Government
Jobs and Education
Business and Industrial
Food and Drink
Online Communities
News
Home and Garden
Arts and Entertainment
Real Estate
Pets and Animals

The types of websites most frequently mentioned by LLMs in their responses.

Top Clicked (Referred) Website Categories

Computers and Electronics
Reference
Travel and Transportation
Finance
Health
Business and Industrial
Hobbies and Leisure
Jobs and Education
Autos and Vehicles
Law and Government
Beauty and Fitness
Internet and Telecom
News
People and Society
Online Communities
Books and Literature
Shopping
Home and Garden
Food and Drink
Real Estate

The types of websites in LLM responses most frequently clicked on by users.

Top Referred Countries

United States
Malaysia
India
Canada
United Kingdom
Brazil
Germany
Australia
France
South Korea
Japan
Philippines
Singapore
Pakistan
Spain
Poland
Vietnam
Indonesia
Italy
Netherlands

The countries where humans are most frequently referred to websites by LLMs.

Are you looking for a particular insight? Contact us.