Global Bot & LLM Traffic

Insights into the hidden ecosystem of AI agents, crawlers, scrapers, and other bots swarming across the web, as well as traffic driven from AI chat and search LLMs. This anonymized data comes from thousands of websites leveraging Dark Visitors.

Overview

Bot vs. Human Traffic

41%
Artificial agents (bots) make up 41% of all website visits

LLM Referral vs. Other Traffic

0.05%
0.05% of all human website visits are AI chat & search referrals

LLM Referral Click Rate (CTR)

2.17%
2.17% of all AI chat & search mention links were actually clicked

Crawlers & Scrapers

Traffic by Agent Type

AI Agent
AI Assistant
AI Data Scraper
AI Search Crawler
Archiver
Developer Helper
Fetcher
Headless Agent
Intelligence Gatherer
Scraper
Search Engine Crawler
SEO Crawler
Uncategorized
Undocumented AI Agent

The overall volume of internet traffic coming from each agent type.

Top Originating Countries

United States
France
Russia
Germany
Singapore
Canada
United Kingdom
Finland
China
Australia
Netherlands
Italy
Sweden
Spain
Ireland
Belgium
Denmark
Poland
Ukraine
Czechia

The countries that operate the most agents.

AI Agents

Time Spent Browsing

35 minutes
Average session duration

Pages Browsed

4.6
Average visits per session

Sessions from autonomous AI agents who intelligently navigate and interact with websites.

AI Chat & Search LLMs

Traffic by LLM Referrer

ChatGPT
Claude
Copilot
DeepSeek
Gemini
Meta AI
Minstral
Perplexity

The overall volume of internet traffic coming from each LLM referrer.

Top Mentioned Website Categories

Computers and Electronics
Finance
Games
Business and Industrial
Autos and Vehicles
Health
Law and Government
People and Society
Jobs and Education
Food and Drink
Travel and Transportation
Shopping
Online Communities
Arts and Entertainment
Home and Garden
Reference
News
Science
Hobbies and Leisure
Books and Literature

The types of websites most frequently mentioned by LLMs in their responses.

Top Clicked (Referred) Website Categories

Computers and Electronics
Internet and Telecom
Business and Industrial
Health
Finance
Travel and Transportation
Science
Law and Government
Jobs and Education
Autos and Vehicles
News
People and Society
Shopping
Beauty and Fitness
Books and Literature
Pets and Animals
Food and Drink
Arts and Entertainment
Real Estate
Home and Garden

The types of websites in LLM responses most frequently clicked on by users.

Top Referred Countries

United States
India
Canada
United Kingdom
Brazil
Australia
Germany
Malaysia
France
South Korea
Japan
Philippines
Pakistan
Spain
Indonesia
Poland
Italy
Netherlands
Vietnam
Israel

The countries where humans are most frequently referred to websites by LLMs.

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