Global Bot & LLM Traffic

Insights into the hidden ecosystem of AI agents, crawlers, scrapers, and other bots swarming across the web, as well as traffic driven from AI chat and search LLMs. This anonymized data comes from thousands of websites leveraging Dark Visitors.

Overview

Bot vs. Human Traffic

39%
Artificial agents (bots) make up 39% of all website visits

LLM Referral vs. Other Traffic

0.05%
0.05% of all human website visits are AI chat & search referrals

LLM Referral Click Rate (CTR)

2.16%
2.16% of all AI chat & search mention links were actually clicked
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Crawlers & Scrapers

Traffic by Agent Type

AI Agent
AI Assistant
AI Data Scraper
AI Search Crawler
Archiver
Developer Helper
Fetcher
Headless Agent
Intelligence Gatherer
Scraper
Search Engine Crawler
Security Scanner
SEO Crawler
Uncategorized
Undocumented AI Agent

The overall volume of internet traffic coming from each agent type.

Top Originating Countries

United States
France
Russia
Germany
Canada
Singapore
United Kingdom
Finland
Netherlands
Australia
China
Italy
Ireland
Spain
Sweden
Belgium
Denmark
Poland
Ukraine
Czechia

The countries that operate the most agents.

AI Agents

Time Spent Browsing

23 minutes
Average session duration

Pages Browsed

4.5
Average visits per session

Sessions from autonomous AI agents who intelligently navigate and interact with websites.

AI Chat & Search LLMs

Traffic by LLM Referrer

ChatGPT
Claude
Copilot
DeepSeek
Gemini
Meta AI
Mistral
Perplexity

The overall volume of internet traffic coming from each LLM referrer.

Top Mentioned Website Categories

Science
Finance
Hobbies and Leisure
Computers and Electronics
Games
Travel and Transportation
Online Communities
Business and Industrial
Beauty and Fitness
Reference
Jobs and Education
Law and Government
Health
People and Society
Autos and Vehicles
Shopping
Food and Drink
Home and Garden
News
Arts and Entertainment

The types of websites most frequently mentioned by LLMs in their responses.

Top Clicked (Referred) Website Categories

Computers and Electronics
Finance
Science
Reference
Health
Travel and Transportation
Business and Industrial
Hobbies and Leisure
Jobs and Education
Law and Government
Online Communities
News
Internet and Telecom
Beauty and Fitness
Autos and Vehicles
Books and Literature
People and Society
Home and Garden
Shopping
Arts and Entertainment

The types of websites in LLM responses most frequently clicked on by users.

Top Referred Countries

United States
Malaysia
Canada
India
United Kingdom
Brazil
Australia
Germany
France
South Korea
Japan
Philippines
Pakistan
Singapore
Spain
Poland
Indonesia
Italy
Vietnam
Netherlands

The countries where humans are most frequently referred to websites by LLMs.

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