Applebot

Last updated 17 hours ago.

What is Applebot?

About

Applebot is a web crawler used by Apple to index search results that allow the Siri AI Assistant to answer user questions. Siri's answers normally contain references to the website.

You can set up agent analytics to see when Applebot visits your website.

Detail

Operator	Apple
Documentation	http://apple.com/go/applebot

Type

AI Search Crawler

Indexes web content for AI-powered search results

Expected Behavior

AI search crawlers do not adhere to a fixed visitation schedule for websites. The frequency of visits varies widely based on many factors, and can even happen on-demand in response to a user query.

Insights

Applebot Visiting Your Website

50% of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with the API or WordPress plugin.

Set Up Agent Analytics

Other Websites

3% of top websites are blocking Applebot

Learn How →

Probably not. AI search crawlers power AI search engines, which are a useful way for users to discover your website. AI search engine assistants usually cite their sources and provide links to their results.

Using Robots.txt

You can block Applebot or limit its access by setting user agent token rules in your website's robots.txt. We recommend setting up agent analytics to check whether it's actually following them.

User Agent Token	Description
`Applebot`	Should match instances of Applebot

# robots.txt
# This should block Applebot

User-agent: Applebot
Disallow: /

Instead of doing this manually, you can use the API or Wordpress plugin to keep your robots.txt updated with the latest known AI scrapers, crawlers, and assistants automatically.

Set Up Automatic Robots.txt