Buck is a web crawler operated by Hypefactors, a unified PR software platform that provides media monitoring and analytics services. The bot crawls websites and online sources to collect media coverage data for Hypefactors' global media monitoring service, which helps PR professionals track brand mentions, coverage, and earned media across various platforms. This collected information is used to generate coverage reports and analytics for Hypefactors' clients to measure the performance and financial value of their PR activities.
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