Yahoo Ad monitoring

What is Yahoo Ad monitoring?

About

Yahoo Ad monitoring crawls webpages where Yahoo advertisements are served to monitor content quality, ad placement compliance, and advertiser policy adherence. You can see how often Yahoo Ad monitoring visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Detail

Insights

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

Robots.txt

Should I Block Yahoo Ad monitoring?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Yahoo Ad monitoring?

You can block Yahoo Ad monitoring or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

# robots.txt
# This should block Yahoo Ad monitoring

User-agent: Yahoo Ad monitoring
Disallow: /