Tumblr

What is Tumblr?

About

Tumblr is Automattic's link unfurling bot that fetches URL content to create rich Link Blocks in Tumblr posts, parsing responses to display titles, descriptions, and preview images for shared links. You can see how often Tumblr visits your website by setting up Dark Visitors Agent Analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Detail

Insights

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Robots.txt

Should I Block Tumblr?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Tumblr?

You can block Tumblr or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

# In your robots.txt ...

User-agent: Tumblr # https://darkvisitors.com/agents/tumblr
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.