TTD Content
What is TTD Content?
About
TTD Content is an intelligence gatherer operated by The Trade Desk. It's not currently known to be artificially intelligent or AI-related. If you think that's incorrect or can provide more detail about its purpose, please contact us. You can see how often TTD Content visits your website by setting up Dark Visitors agent analytics.
Detail
| Operator | The Trade Desk |
Type
Expected Behavior
The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.
Agent Analytics
Visits to Your Website
Half of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with agent analytics.
Top Websites
Robots.txt
Should I Block TTD Content?
Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.
How Do I Block TTD Content?
You can block TTD Content or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.
| User Agent Token | Description |
|---|---|
TTD Content |
Should match instances of TTD Content |
# robots.txt
# This should block TTD Content
User-agent: TTD Content
Disallow: /
Recommended Solution
Instead of doing this manually, use automatic robots.txt to keep your rules updated with the latest AI scrapers, crawlers, and assistants automatically.
Global Bot & LLM Traffic
Intelligence Gatherers
The overall volume of internet traffic coming from Intelligence Gatherers
See Global Bot & LLM Traffic →