What Is TTD-Content?
TTD-Content is a web crawler that classifies and analyzes webpage content for programmatic advertising purposes, helping advertisers determine brand-safe placement opportunities and content suitability for targeted advertising campaigns. You can see how often TTD-Content visits your website by setting up Dark Visitors Agent Analytics.
Agent Type
Expected Behavior
Intelligence gatherers crawl websites to collect business intelligence, competitive data, and market insights on behalf of their clients. These tools may use artificial intelligence to identify and extract information like pricing changes, product listings, brand mentions, or trademark usage. Crawl patterns are highly variable. Sites relevant to a client's monitoring goals may be visited frequently (daily or hourly), while others may never be crawled. They typically focus on specific pages or data points rather than comprehensive site crawls.
Detail
| Operated By | The Trade Desk |
| Last Updated | 16 hours ago |
Top Website Robots.txts
Country of Origin
Top Website Blocking Trend Over Time
The percentage of the world's top 1000 websites who are blocking TTD-Content
Overall Intelligence Gatherer Traffic
The percentage of all internet traffic coming from intelligence gatherers
Top Visited Website Categories
User Agent String
| Example | Mozilla/5.0 (compatible; TTD-Content; +https://www.thetradedesk.com/general/ttd-content) |
Access other known user agent strings and recent IP addresses using the API.
Robots.txt
In this example, all pages are blocked. You can customize which pages are off-limits by swapping out / for a different disallowed path.
User-agent: TTD-Content # https://darkvisitors.com/agents/ttd-content
Disallow: /Frequently Asked Questions About TTD-Content
Should I Block TTD-Content?
It depends on the use case. Intelligence gathering can range from legitimate market research to competitive data harvesting. If you benefit from similar services or the gathering seems reasonable, allow access. Block it if the activity appears excessive or solely benefits competitors.
How Do I Block TTD-Content?
If you want to, you can block or limit TTD-Content's access by configuring user agent token rules in your robots.txt file. The best way to do this is using Automatic Robots.txt, which blocks all agents of this type and updates continuously as new agents are released. While the vast majority of agents operated by reputable companies honor these robots.txt directives, bad actors may choose to ignore them entirely. In that case, you'll need to implement alternative blocking methods such as firewall rules or server-level restrictions. You can verify whether TTD-Content is respecting your rules by setting up Agent Analytics to monitor its visits to your website.
Will Blocking TTD-Content Hurt My SEO?
Blocking intelligence gatherers has minimal direct SEO impact since they don't control search indexing. However, if competitors use these tools to monitor your SEO strategy, blocking them might actually provide competitive advantages by limiting their access to your optimization tactics and performance data.
Does TTD-Content Access Private Content?
Intelligence gatherers typically focus on publicly accessible business information, but their scope can vary significantly. Some limit themselves to public websites and social media, while others may attempt to access restricted databases, employee directories, or other sensitive information sources. The scope depends on the operator's objectives and ethical boundaries.
How Can I Tell if TTD-Content Is Visiting My Website?
Setting up Agent Analytics will give you realtime visibility into TTD-Content visiting your website, along with hundreds of other AI agents, crawlers, and scrapers. This will also let you measure human traffic to your website coming from AI search and chat LLM platforms like ChatGPT, Perplexity, and Gemini.
Why Is TTD-Content Visiting My Website?
TTD-Content likely identified your site as relevant to their clients' business intelligence needs. Your site may contain information about competitors, market data, pricing, or other business insights that their monitoring system was configured to track and analyze.
How Can I Authenticate Visits From TTD-Content?
Agent Analytics authenticates agent visits from many agents, letting you know whether each one was actually from that agent, or spoofed by a bad actor. This helps you identify suspicious traffic patterns and make informed decisions about blocking or allowing specific user agents.