TTD-Content

What is TTD-Content?

About

TTD-Content is a web crawler that classifies and analyzes webpage content for programmatic advertising purposes, helping advertisers determine brand-safe placement opportunities and content suitability for targeted advertising campaigns. You can see how often TTD-Content visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By The Trade Desk
Last Updated 14 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking TTD-Content
Learn How →

Country of Origin

United States
TTD-Content normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

News
Food and Drink
Sports
Hobbies and Leisure
Games
Get These Insights for Your Website
Use the WordPress plugin, Node.js package, or API to get started in seconds.
Set Up Agent Analytics

Robots.txt

Should I Block TTD-Content?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block TTD-Content?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block TTD-Content or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (compatible; TTD-Content; +https://www.thetradedesk.com/general/ttd-content) 
# robots.txt
# This should block TTD-Content

User-agent: TTD-Content
Disallow: /

References