Taboolabot

What is Taboolabot?

About

Taboolabot is a web crawler used by Taboola to audit advertiser campaign websites, collecting content metadata and site information to enable targeted content recommendations and advertising optimization. You can see how often Taboolabot visits your website by setting up Dark Visitors Agent Analytics.

Type

Expected Behavior

Intelligence gatherers crawl websites to collect business intelligence, competitive data, and market insights on behalf of their clients. These tools may use artificial intelligence to identify and extract information like pricing changes, product listings, brand mentions, or trademark usage. Crawl patterns are highly variable. Sites relevant to a client's monitoring goals may be visited frequently (daily or hourly), while others may never be crawled. They typically focus on specific pages or data points rather than comprehensive site crawls.

Detail

Insights

The percentage of all internet traffic coming from Intelligence Gatherers

Robots.txt

Should I Block Taboolabot?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Taboolabot?

You can block Taboolabot or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

# In your robots.txt ...

User-agent: Taboolabot # https://darkvisitors.com/agents/taboolabot
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.