Taboolabot

What is Taboolabot?

About

Taboolabot is a web crawler used by Taboola to audit advertiser campaign websites, collecting content metadata and site information to enable targeted content recommendations and advertising optimization. You can see how often Taboolabot visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Detail

Insights

The percentage of all internet traffic coming from Intelligence Gatherers

Robots.txt

Should I Block Taboolabot?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Taboolabot?

You can block Taboolabot or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

# robots.txt
# This should block Taboolabot

User-agent: Taboolabot
Disallow: /