Snap URL Preview Service
What is Snap URL Preview Service?
About
Snap URL Preview Service is a fetcher operated by Snap. It's not currently known to be artificially intelligent or AI-related. If you think that's incorrect or can provide more detail about its purpose, please contact us. Set up Dark Visitors agent analytics to see how often Snap URL Preview Service visits your website.
Detail
Operator | Snap |
Documentation | https://developers.snap.com/robots |
Type
Expected Behavior
Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.
Analytics
Visits to Your Website
Half of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with agent analytics.
Set Up Agent AnalyticsOther Websites
Robots.txt
Should I Block Snap URL Preview Service?
Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.
How Do I Block Snap URL Preview Service?
You can block Snap URL Preview Service or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.
User Agent Token | Description |
---|---|
Snap URL Preview Service |
Should match instances of Snap URL Preview Service |
# robots.txt
# This should block Snap URL Preview Service
User-agent: Snap URL Preview Service
Disallow: /
Recommended Solution
Instead of doing this manually, use automatic robots.txt to keep your rules updated with the latest AI scrapers, crawlers, and assistants automatically.
Set Up Automatic Robots.txt