Snap URL Preview Service

What is Snap URL Preview Service?

About

Snap URL Preview Service is a fetcher operated by Snap. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Snap URL Preview Service visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Snap
Last Updated 13 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Snap URL Preview Service
Learn How →

Country of Origin

United States
Snap URL Preview Service normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Internet and Telecom
People and Society
News
Shopping
Food and Drink
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Robots.txt

Should I Block Snap URL Preview Service?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Snap URL Preview Service?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

You can block Snap URL Preview Service or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Snap URL Preview Service; bot; snapchat; https://developers.snap.com/robots
# robots.txt
# This should block Snap URL Preview Service

User-agent: Snap URL Preview Service
Disallow: /

References