proximic

What is proximic?

About

Proximic is a contextual advertising crawler that analyzes website content to provide advanced contextual intelligence for programmatic advertising targeting and media optimization. You can see how often proximic visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Comscore
Last Updated 1 day ago

Insights

Top Website Robots.txts

1%
1% of top websites are blocking proximic
Learn How →

Country of Origin

United States
proximic normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

News
Hobbies and Leisure
Food and Drink
Jobs and Education
Sports
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Robots.txt

Should I Block proximic?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block proximic?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

You can block proximic or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (compatible; proximic; +https://www.comscore.com/Web-Crawler)
# robots.txt
# This should block proximic

User-agent: proximic
Disallow: /

References