Pinterestbot

What is Pinterestbot?

About

Pinterestbot is a fetcher operated by Pinterest. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Pinterestbot visits your website by setting up Dark Visitors Agent Analytics.

Agent Type

Fetcher
Fetches web content on behalf of an app

Expected Behavior

Fetchers retrieve metadata from web pages to generate link previews in social media platforms, messaging apps, and content aggregators. They're triggered on-demand when users share or post links, fetching information like titles, descriptions, and thumbnail images. Traffic is unpredictable and correlates with how often your content is shared. Viral content may trigger thousands of fetcher requests in a short period. Fetchers typically access only the shared URL rather than crawling your site.

Detail

Operated By Pinterest
Last Updated 18 hours ago

Insights

Top Website Robots.txts

2%
2% of top websites are blocking Pinterestbot
Learn How →

Country of Origin

United States
Pinterestbot normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Food and Drink
Health
Real Estate
Books and Literature
Shopping
How Do I Get These Insights for My Website?
Use the WordPress plugin, Node.js package, or API to get started in seconds.

Robots.txt

Should I Block Pinterestbot?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Pinterestbot?

You can block Pinterestbot or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

How Do I Block All Fetchers?
Serve a continuously updating robots.txt that blocks new fetchers automatically.
User Agent String Mozilla/5.0 (compatible; Pinterestbot/1.0; +http://www.pinterest.com/bot.html)
# In your robots.txt ...

User-agent: Pinterestbot # https://darkvisitors.com/agents/pinterestbot
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.

References