Pinterestbot

What is Pinterestbot?

About

Pinterestbot is a fetcher operated by Pinterest. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Pinterestbot visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Pinterest
Last Updated 20 hours ago

Insights

Top Website Robots.txts

2%
2% of top websites are blocking Pinterestbot
Learn How →

Country of Origin

United States
Pinterestbot normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Food and Drink
Pets and Animals
Books and Literature
Arts and Entertainment
Travel and Transportation
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Robots.txt

Should I Block Pinterestbot?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Pinterestbot?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block Pinterestbot or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (compatible; Pinterestbot/1.0; +http://www.pinterest.com/bot.html) 
# robots.txt
# This should block Pinterestbot

User-agent: Pinterestbot
Disallow: /

References