outbrain

What is outbrain?

About

outbrain is Outbrain's web crawler that analyzes content on publisher websites to understand context and topics for content recommendation and advertising purposes. You can see how often outbrain visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Outbrain
Last Updated 9 hours ago

Insights

Top Website Robots.txts

1%
1% of top websites are blocking outbrain
Learn How →

Country of Origin

United States
outbrain normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Intelligence Gatherers

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Robots.txt

Should I Block outbrain?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block outbrain?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block outbrain or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 outbrain 
# robots.txt
# This should block outbrain

User-agent: outbrain
Disallow: /