Mediapartners-Google

What is Mediapartners-Google?

About

Mediapartners-Google crawls website content to analyze page context and keywords for Google AdSense ad targeting, determining appropriate advertisements to display based on site content and user demographics. You can see how often Mediapartners-Google visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Google
Last Updated 19 hours ago

Insights

Top Website Robots.txts

5%
5% of top websites are blocking Mediapartners-Google
Learn How →

Country of Origin

United States
Mediapartners-Google normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

News
Games
Pets and Animals
Sports
Food and Drink
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Robots.txt

Should I Block Mediapartners-Google?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Mediapartners-Google?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

You can block Mediapartners-Google or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (Macintosh; Intel Mac OS X 10_7_3) AppleWebKit/537.36 (KHTML, like Gecko, Mediapartners-Google) Chrome/87.0.4280.90 Safari/537.36
# robots.txt
# This should block Mediapartners-Google

User-agent: Mediapartners-Google
Disallow: /

References