Klaviyo

What is Klaviyo?

About

Klaviyo is a web tracking script that collects visitor behavior data, product views, and site interactions to enable personalized email and SMS marketing campaigns through its B2C customer relationship management platform. You can see how often Klaviyo visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Klaviyo
Last Updated 7 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Klaviyo
Learn How →

Country of Origin

United States
Klaviyo normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Intelligence Gatherers

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Robots.txt

Should I Block Klaviyo?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Klaviyo?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

You can block Klaviyo or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Klaviyo/1.0 DynamicObjects/1.0
# robots.txt
# This should block Klaviyo

User-agent: Klaviyo
Disallow: /

References