HubSpot Page Fetcher
What is HubSpot Page Fetcher?
About
HubSpot Page Fetcher is a fetcher operated by HubSpot. It's not currently known to be artificially intelligent or AI-related. If you think that's incorrect or can provide more detail about its purpose, please contact us. You can see how often HubSpot Page Fetcher visits your website by setting up Dark Visitors agent analytics.
Detail
| Operator | HubSpot |
Type
Expected Behavior
Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.
Agent Analytics
Visits to Your Website
Half of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with agent analytics.
Top Websites
Robots.txt
Should I Block HubSpot Page Fetcher?
Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.
How Do I Block HubSpot Page Fetcher?
You can block HubSpot Page Fetcher or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.
| User Agent Token | Description |
|---|---|
HubSpot Page Fetcher |
Should match instances of HubSpot Page Fetcher |
# robots.txt
# This should block HubSpot Page Fetcher
User-agent: HubSpot Page Fetcher
Disallow: /
Recommended Solution
Instead of doing this manually, use automatic robots.txt to keep your rules updated with the latest AI scrapers, crawlers, and assistants automatically.
Global Bot & LLM Traffic
Fetchers
The overall volume of internet traffic coming from Fetchers
See Global Bot & LLM Traffic →