HubSpot Crawler

What is HubSpot Crawler?

About

HubSpot Crawler is a web crawler operated by HubSpot's AI-powered customer platform, collecting web data to enhance marketing automation, sales processes, and customer service capabilities across the platform. You can see how often HubSpot Crawler visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By HubSpot
Last Updated 14 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking HubSpot Crawler
Learn How →

Country of Origin

United States
HubSpot Crawler normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

People and Society
Business and Industrial
Beauty and Fitness
Jobs and Education
Travel and Transportation
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Robots.txt

Should I Block HubSpot Crawler?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block HubSpot Crawler?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block HubSpot Crawler or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (compatible; HubSpot Crawler; HubSpot Domain check; +https://www.hubspot.com) 
# robots.txt
# This should block HubSpot Crawler

User-agent: HubSpot Crawler
Disallow: /

References