Google Publisher Center

What is Google Publisher Center?

About

Google Publisher Center is a fetcher operated by Google. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Google Publisher Center visits your website by setting up Dark Visitors Agent Analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Google
Last Updated 17 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Google Publisher Center
Learn How →

Country of Origin

Unknown
Google Publisher Center has no known country of origin

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

How Do I Get These Insights for My Website?
Use the WordPress plugin, Node.js package, or API to get started in seconds.
Set Up Agent Analytics

Robots.txt

Should I Block Google Publisher Center?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Google Publisher Center?

You can block Google Publisher Center or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

How Do I Block All Fetchers?
Serve a continuously updating robots.txt that blocks new fetchers automatically.
Set Up Automatic Robots.txt 
# In your robots.txt ...

User-agent: Google Publisher Center # https://darkvisitors.com/agents/google-publisher-center
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.