Google Publisher Center

What is Google Publisher Center?

About

Google Publisher Center is a fetcher operated by Google. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Google Publisher Center visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher

Fetches web content on behalf of an app

Detail

Operated By	Google
Last Updated	14 hours ago

Insights

Top Website Robots.txts

0% of top websites are blocking Google Publisher Center

Learn How →

Country of Origin

Unknown

Google Publisher Center has no known country of origin

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Get These Insights for Your Website

Use the WordPress plugin, Node.js package, or API to get started in seconds.

Set Up Agent Analytics

Robots.txt

Should I Block Google Publisher Center?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Google Publisher Center?

⚠️ Manual Robots.txt Edits Are Not Scalable

New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

Set Up Automatic Robots.txt

You can block Google Publisher Center or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

# robots.txt
# This should block Google Publisher Center

User-agent: Google Publisher Center
Disallow: /