Google-Adwords-Instant

What is Google-Adwords-Instant?

About

Google-Adwords-Instant is the web crawler bot connected to the Google Ads platform that visits advertiser landing pages to perform quality checks, verification, and compliance assessment for advertising campaigns. You can see how often Google-Adwords-Instant visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Google
Last Updated 8 minutes ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Google-Adwords-Instant
Learn How →

Country of Origin

United States
Google-Adwords-Instant normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

Health
Home and Garden
Finance
Sports
Autos and Vehicles
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Robots.txt

Should I Block Google-Adwords-Instant?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Google-Adwords-Instant?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

You can block Google-Adwords-Instant or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Google-Adwords-Instant (+http://www.google.com/adsbot.html)
# robots.txt
# This should block Google-Adwords-Instant

User-agent: Google-Adwords-Instant
Disallow: /

References