Google-Adwords-Instant
What is Google-Adwords-Instant?
About
Google-Adwords-Instant is the web crawler bot connected to the Google Ads platform that visits advertiser landing pages to perform quality checks, verification, and compliance assessment for advertising campaigns. You can see how often Google-Adwords-Instant visits your website by setting up Dark Visitors agent analytics.
Expected Behavior
The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.
Type
Detail
| Operated By | |
| Last Updated | 8 minutes ago |
Insights
Top Website Robots.txts
Country of Origin
Global Traffic
The percentage of all internet traffic coming from Intelligence Gatherers
Top Visited Website Categories
Robots.txt
Should I Block Google-Adwords-Instant?
Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.
How Do I Block Google-Adwords-Instant?
You can block Google-Adwords-Instant or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.
| User Agent String | Google-Adwords-Instant (+http://www.google.com/adsbot.html) |
# robots.txt
# This should block Google-Adwords-Instant
User-agent: Google-Adwords-Instant
Disallow: /