Google-AdWords-Express

What is Google-AdWords-Express?

About

Google-AdWords-Express is an automated crawler that analyzes advertiser websites to assist with Google Ads creation and campaign optimization, specifically designed for small business advertising needs and site verification. You can see how often Google-AdWords-Express visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher

Fetches web content on behalf of an app

Detail

Operated By	Google
Last Updated	10 hours ago

Insights

Top Website Robots.txts

0% of top websites are blocking Google-AdWords-Express

Learn How →

Country of Origin

United States

Google-AdWords-Express normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Finance

Autos and Vehicles

Business and Industrial

Home and Garden

Shopping

Get These Insights for Your Website

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Robots.txt

Should I Block Google-AdWords-Express?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Google-AdWords-Express?

⚠️ Manual Robots.txt Edits Are Not Scalable

New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

Set Up Automatic Robots.txt

You can block Google-AdWords-Express or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P; Google-AdWords-Express) AppleWebKit/[WEBKIT_VERSION] (KHTML, like Gecko) Chrome/[CHROME_VERSION] Mobile Safari/[WEBKIT_VERSION]

# robots.txt
# This should block Google-AdWords-Express

User-agent: Google-AdWords-Express
Disallow: /