Google-AdWords-Express

What is Google-AdWords-Express?

About

Google-AdWords-Express is an automated crawler that analyzes advertiser websites to assist with Google Ads creation and campaign optimization, specifically designed for small business advertising needs and site verification. You can see how often Google-AdWords-Express visits your website by setting up Dark Visitors Agent Analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Google
Last Updated 17 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Google-AdWords-Express
Learn How →

Country of Origin

United States
Google-AdWords-Express normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Finance
Shopping
Beauty and Fitness
Home and Garden
Internet and Telecom
How Do I Get These Insights for My Website?
Use the WordPress plugin, Node.js package, or API to get started in seconds.

Robots.txt

Should I Block Google-AdWords-Express?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Google-AdWords-Express?

You can block Google-AdWords-Express or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

How Do I Block All Fetchers?
Serve a continuously updating robots.txt that blocks new fetchers automatically.
User Agent String Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P; Google-AdWords-Express) AppleWebKit/[WEBKIT_VERSION] (KHTML, like Gecko) Chrome/[CHROME_VERSION] Mobile Safari/[WEBKIT_VERSION]
# In your robots.txt ...

User-agent: Google-AdWords-Express # https://darkvisitors.com/agents/google-adwords-express
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.