Facebook

What is Facebook?

About

Facebook is a fetcher operated by Meta. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Facebook visits your website by setting up Dark Visitors Agent Analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Meta
Last Updated 17 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Facebook
Learn How →

Country of Origin

United States
Facebook normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Finance
Beauty and Fitness
Food and Drink
Home and Garden
Jobs and Education
How Do I Get These Insights for My Website?
Use the WordPress plugin, Node.js package, or API to get started in seconds.

Robots.txt

Should I Block Facebook?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Facebook?

You can block Facebook or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

How Do I Block All Fetchers?
Serve a continuously updating robots.txt that blocks new fetchers automatically.
User Agent String meta-externalads/1.1 (+https://developers.facebook.com/docs/sharing/webmasters/crawler)
# In your robots.txt ...

User-agent: Facebook # https://darkvisitors.com/agents/facebook
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.