Embedly

What is Embedly?

About

Embedly is a fetcher operated by Embedly. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Embedly visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Embedly
Last Updated 8 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking Embedly
Learn How →

Country of Origin

United States
Embedly normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Law and Government
Computers and Electronics
Online Communities
News
Games
Get These Insights for Your Website
Use the WordPress plugin, Node.js package, or API to get started in seconds.
Set Up Agent Analytics

Robots.txt

Should I Block Embedly?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Embedly?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block Embedly or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (compatible; Embedly/0.2; +http://support.embed.ly/) 
# robots.txt
# This should block Embedly

User-agent: Embedly
Disallow: /