Embedly

Last updated 6 minutes ago.

What is Embedly?

About

Embedly is a fetcher operated by Embedly. It's not currently known to be artificially intelligent or AI-related. If you think that's incorrect or can provide more detail about its purpose, please contact us.

You can set up agent analytics to see when Embedly visits your website.

Detail

Operator Embedly

Type

Fetcher
Fetches web content on behalf of an app

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Insights

Embedly Visiting Your Website

Half of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with the API or WordPress plugin.

Set Up Agent Analytics

Other Websites

0%
0% of top websites are blocking Embedly
Learn How →

Access Control

Should I Block Embedly?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

Using Robots.txt

You can block Embedly or limit its access by setting user agent token rules in your website's robots.txt. We recommend setting up agent analytics to check whether it's actually following them.

User Agent Token Description
Embedly Should match instances of Embedly 
# robots.txt
# This should block Embedly

User-agent: Embedly
Disallow: /

Instead of doing this manually, you can use the API or Wordpress plugin to keep your robots.txt updated with the latest known AI scrapers, crawlers, and assistants automatically.

Set Up Automatic Robots.txt