BingPreview

What is BingPreview?

About

BingPreview generates page snapshots and previews for Bing, creating visual representations of web pages for search results using both desktop and mobile variants. You can see how often BingPreview visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher
Fetches web content on behalf of an app

Detail

Operated By Microsoft
Last Updated 5 hours ago

Insights

Top Website Robots.txts

1%
1% of top websites are blocking BingPreview
Learn How →

Country of Origin

United States
BingPreview normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Top Visited Website Categories

Home and Garden
Internet and Telecom
Business and Industrial
Beauty and Fitness
Computers and Electronics
Get These Insights for Your Website
Use the WordPress plugin, Node.js package, or API to get started in seconds.
Set Up Agent Analytics

Robots.txt

Should I Block BingPreview?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block BingPreview?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block BingPreview or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/534+ (KHTML, like Gecko) BingPreview/1.0b 
# robots.txt
# This should block BingPreview

User-agent: BingPreview
Disallow: /

References