Bing Preview

What is Bing Preview?

About

Bing Preview is a fetcher operated by Microsoft. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Bing Preview visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

Fetchers visit websites on-demand. They're normally dispatched by apps to present metadata about a link (e.g. the title and thumbnail image) to a user.

Type

Fetcher

Fetches web content on behalf of an app

Detail

Operated By	Microsoft
Last Updated	3 hours ago

Insights

Top Website Robots.txts

0% of top websites are blocking Bing Preview

Learn How →

Country of Origin

Unknown

Bing Preview has no known country of origin

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Fetchers

Get These Insights for Your Website

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Robots.txt

Should I Block Bing Preview?

Probably not. If you block a fetcher, it won't be able to fetch the metadata it needs to display a link preview. Fewer people will click on the link to your website without this.

How Do I Block Bing Preview?

⚠️ Manual Robots.txt Edits Are Not Scalable

New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

Set Up Automatic Robots.txt

You can block Bing Preview or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

# robots.txt
# This should block Bing Preview

User-agent: Bing Preview
Disallow: /