Bing Ads

What is Bing Ads?

About

Bing Ads is an intelligence gatherer operated by Microsoft. If you think this is incorrect or can provide additional detail about its purpose, please contact us. You can see how often Bing Ads visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer

Searches for useful insights

Detail

Operated By	Microsoft
Last Updated	3 hours ago

Insights

Top Website Robots.txts

0% of top websites are blocking Bing Ads

Learn How →

Country of Origin

Unknown

Bing Ads has no known country of origin

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Intelligence Gatherers

Get These Insights for Your Website

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Robots.txt

Should I Block Bing Ads?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block Bing Ads?

⚠️ Manual Robots.txt Edits Are Not Scalable

New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.

Set Up Automatic Robots.txt

You can block Bing Ads or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

# robots.txt
# This should block Bing Ads

User-agent: Bing Ads
Disallow: /