AmazonAdBot

What is AmazonAdBot?

About

AmazonAdBot is the web crawler used by Amazon's advertising services to visit and analyze advertiser landing pages to ensure compliance with advertising policies and optimize ad campaign performance. You can see how often AmazonAdBot visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Amazon
Last Updated 5 hours ago

Insights

Top Website Robots.txts

0%
0% of top websites are blocking AmazonAdBot
Learn How →

Country of Origin

United States
AmazonAdBot normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

Sports
Food and Drink
News
Pets and Animals
Games
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Robots.txt

Should I Block AmazonAdBot?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block AmazonAdBot?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block AmazonAdBot or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com) 
# robots.txt
# This should block AmazonAdBot

User-agent: AmazonAdBot
Disallow: /

References