AdsBot-Google-Mobile
What is AdsBot-Google-Mobile?
About
AdsBot-Google-Mobile is an intelligence gatherer operated by Google. It's not currently known to be artificially intelligent or AI-related. If you think that's incorrect or can provide more detail about its purpose, please contact us. Set up Dark Visitors agent analytics to see how often AdsBot-Google-Mobile visits your website.
Detail
| Operator | |
| Documentation | http://google.com/bot.html |
Type
Expected Behavior
The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.
Analytics
Visits to Your Website
Half of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with agent analytics.
Set Up Agent AnalyticsOther Websites
Robots.txt
Should I Block AdsBot-Google-Mobile?
Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.
How Do I Block AdsBot-Google-Mobile?
You can block AdsBot-Google-Mobile or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.
| User Agent Token | Description |
|---|---|
AdsBot-Google-Mobile |
Should match instances of AdsBot-Google-Mobile |
# robots.txt
# This should block AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile
Disallow: /
Recommended Solution
Instead of doing this manually, use automatic robots.txt to keep your rules updated with the latest AI scrapers, crawlers, and assistants automatically.
Set Up Automatic Robots.txt