AdsBot-Google

Last updated 17 hours ago.

AdsBot-Google is an intelligence gatherer operated by Google. It's not currently known to be artificially intelligent or AI-related. If you think that's incorrect or can provide more detail about its purpose, please contact us.

You can set up agent analytics to see when AdsBot-Google visits your website.

Detail

Operator	Google
Documentation	http://google.com/bot.html

Type

Intelligence Gatherer

Searches for useful insights

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Insights

AdsBot-Google Visiting Your Website

50% of your traffic probably comes from artificial agents, and there are more of them every day. Track their activity with the API or WordPress plugin.

Set Up Agent Analytics

Other Websites

7% of top websites are blocking AdsBot-Google

Learn How →

Access Control

Should I Block AdsBot-Google?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

Using Robots.txt

You can block AdsBot-Google or limit its access by setting user agent token rules in your website's robots.txt. We recommend setting up agent analytics to check whether it's actually following them.

User Agent Token	Description
`AdsBot-Google`	Should match instances of AdsBot-Google

# robots.txt
# This should block AdsBot-Google

User-agent: AdsBot-Google
Disallow: /

Instead of doing this manually, you can use the API or Wordpress plugin to keep your robots.txt updated with the latest known AI scrapers, crawlers, and assistants automatically.

Set Up Automatic Robots.txt