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AdsBot-Google

What is AdsBot-Google?

About

AdsBot-Google is a specialized Google crawler that monitors and analyzes websites where Google Ads are served to ensure quality and policy compliance. You can see how often AdsBot-Google visits your website by setting up Dark Visitors Agent Analytics.

Agent Type

Intelligence Gatherer
Searches for useful insights

Expected Behavior

Intelligence gatherers crawl websites to collect business intelligence, competitive data, and market insights on behalf of their clients. These tools may use artificial intelligence to identify and extract information like pricing changes, product listings, brand mentions, or trademark usage. Crawl patterns are highly variable. Sites relevant to a client's monitoring goals may be visited frequently (daily or hourly), while others may never be crawled. They typically focus on specific pages or data points rather than comprehensive site crawls.

Detail

Operated By Google
Last Updated 5 hours ago

Insights

Top Website Robots.txts

7%
7% of top websites are blocking AdsBot-Google
Learn How →

Country of Origin

United States
AdsBot-Google normally visits from the United States

Global Traffic

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

Finance
Science
Business and Industrial
Home and Garden
Shopping
How Do I Get These Insights for My Website?
Use the WordPress plugin, Node.js package, or API to get started in seconds.

Robots.txt

Should I Block AdsBot-Google?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block AdsBot-Google?

You can block AdsBot-Google or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.

How Do I Block All Intelligence Gatherers?
Serve a continuously updating robots.txt that blocks new intelligence gatherers automatically.
User Agent String AdsBot-Google (+http://www.google.com/adsbot.html)
# In your robots.txt ...

User-agent: AdsBot-Google # https://https://darkvisitors.com/agents/adsbot-google
Disallow: /

⚠️ Manual Robots.txt Editing Is Not Scalable

New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.

References