AdsBot-Google
What is AdsBot-Google?
About
AdsBot-Google is a specialized Google crawler that monitors and analyzes websites where Google Ads are served to ensure quality and policy compliance. You can see how often AdsBot-Google visits your website by setting up Dark Visitors Agent Analytics.
Agent Type
Expected Behavior
Intelligence gatherers crawl websites to collect business intelligence, competitive data, and market insights on behalf of their clients. These tools may use artificial intelligence to identify and extract information like pricing changes, product listings, brand mentions, or trademark usage. Crawl patterns are highly variable. Sites relevant to a client's monitoring goals may be visited frequently (daily or hourly), while others may never be crawled. They typically focus on specific pages or data points rather than comprehensive site crawls.
Detail
| Operated By | |
| Last Updated | 5 hours ago |
Insights
Top Website Robots.txts
Country of Origin
Global Traffic
The percentage of all internet traffic coming from Intelligence Gatherers
Top Visited Website Categories
Robots.txt
Should I Block AdsBot-Google?
Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.
How Do I Block AdsBot-Google?
You can block AdsBot-Google or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors Agent Analytics to check whether it's actually following them.
| User Agent String | AdsBot-Google (+http://www.google.com/adsbot.html) |
# In your robots.txt ...
User-agent: AdsBot-Google # https://https://darkvisitors.com/agents/adsbot-google
Disallow: /⚠️ Manual Robots.txt Editing Is Not Scalable
New agents are created every day. We recommend setting up Dark Visitors Automatic Robots.txt if you want to block all agents of this type.