AdsBot-Google

What is AdsBot-Google?

About

AdsBot-Google is a specialized Google crawler that monitors and analyzes websites where Google Ads are served to ensure quality and policy compliance. You can see how often AdsBot-Google visits your website by setting up Dark Visitors agent analytics.

Expected Behavior

The behavior of intelligence gatherers depends on the goals of their clients. For example, a client might be interested in brand sentiment, in which case the agent would crawl related social media or blog posts at a more frequent rate than unrelated websites.

Type

Intelligence Gatherer
Searches for useful insights

Detail

Operated By Google
Last Updated 11 hours ago

Insights

Top Website Robots.txts

7%
7% of top websites are blocking AdsBot-Google
Learn How →

Country of Origin

United States
AdsBot-Google normally visits from the United States

Global Traffic

See All Global Bot & LLM Insights →

The percentage of all internet traffic coming from Intelligence Gatherers

Top Visited Website Categories

Home and Garden
Finance
Business and Industrial
Travel and Transportation
Health
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Robots.txt

Should I Block AdsBot-Google?

Probably not, especially if you benefit from an intelligence gathering service yourself. However, you might choose to block them if you're concerned about things like server resource usage.

How Do I Block AdsBot-Google?

⚠️ Manual Robots.txt Edits Are Not Scalable
New agents are created every day. Instead, serve a continuously updating robots.txt that blocks new agents automatically.
Set Up Automatic Robots.txt

You can block AdsBot-Google or limit its access by setting user agent token rules in your website's robots.txt. Set up Dark Visitors agent analytics to check whether it's actually following them.

User Agent String AdsBot-Google (+http://www.google.com/adsbot.html) 
# robots.txt
# This should block AdsBot-Google

User-agent: AdsBot-Google
Disallow: /

References